Strategic Pillars
Tech with a Conscience
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Tech Forward Reputation
“Become known for integrating technology through the alumni experience.”
Actions:
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- Conduct alumni experience mapping, using Alumni survey persona profiles, to identify opportunities for technology-based improvements.
- Experiment with innovative and interactive content development to enhance alumni engagement.
- Explore opportunities to leverage digital tools and formats to enable alumni to alumni connections.
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Data-Driven Engagement
“Use data analytics to tailor and improve how we connect with alumni.”
Actions:
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- Review and optimize the use of the current CRM system and communications tools.
- Refine the data-collection framework for data-driven decision making, leveraging findings from the Alumni survey and ongoing data collection.
- Explore opportunities to integrate AI and predictive modeling into engagement efforts.
- Utilize data analytics to identify trends and insights for effective alumni segmentation.
- Develop and implement an evaluation framework to evaluate alumni satisfaction and engagement on a regular basis.
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Alumni Engagement Re-Imagined
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Unique Engagement
“Leave a lasting impression through memorable experiences alumni cannot get anywhere else.”
Actions:
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- Create sub-segments of alumni and develop targeted engagement approaches for each segment.
- Prioritize 1-2 signature events annually, that link specifically to Ontario Tech's vision, mission and brand.
- Deliver exceptional event attendee experiences consistently.
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Early Engagement
“Concentrate on engaging alumni in the first five years after graduation.”
Actions:
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- Develop a detailed plan including specific programming and initiatives focused on alumni within their first five years post-graduation.
- Develop a Welcome Program for new alumni, supporting the transition from students to recent graduates.
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Invitation to Action
"Make direct, action focused requests to alumni for engagement, and present them with straightforward paths to meaningfully contribute and stay connected post-graduation.”
Actions:
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- Create distinct calls to action in marketing and communication materials.
- Foster active participation by communicating ‘how’ to engage as an alumni and increasing opportunities for two-way communication.
- Record meaningful alumni engagements and mindfully review strategies and tactics to ensure the 30,000 engagement goal remains on track.
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Mentoring and Career Growth
“Foster opportunities for alumni to advance professionally.”
Actions:
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- Review, reimagine and relaunch an Alumni Mentoring Program.
- Increase awareness about existing Ontario Tech programming available to alumni that is specifically focused on career growth.
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Sticky Campus
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Moments that Matter
“Connect with alumni at significant milestones and anniversaries.”
Actions:
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- Invite and involve alumni in memorable and novel on-campus experiences.
- Recognize alumni milestones and leverage them as re-engagement opportunities.
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Activate Alumni Expertise for Student Success
“Increase the involvement of alumni who contribute their skills and leadership to Ontario Tech, current student experiences and targeted volunteerism.”
Actions:
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- Develop a volunteering program tailored to alumni.
- Connect with existing students and student groups to build awareness of the role of Alumni Relations.
- Identify opportunities for alumni to contribute to undergraduate and graduate education and encourage participation on advisory committees and boards.
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Encourage Life-Long Learning
"Continue to provide continuous learning opportunities and resources to support personal and professional growth long after graduation."
Actions:
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- Partner with continuous learning to promote life-long learning and career development opportunities.
- Invite alumni to participate in faculty events or presentations that focus on key industry trends, emerging technologies and personal development topics.
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Partnerships
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Advancing Ontario Tech Objectives
“Partner with faculties and departments to tailor alumni engagement activities to advance the university’s overarching strategic goals.”
Actions:
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- Develop an Ontario Tech Alumni Engagement Advisory Committee to become a trusted entry point for alumni engagement, facilitating connections and providing faculty and departments access to data and resources.
- Create pathways for alumni to leave a lasting legacy and support Ontario Tech’s mission through giving opportunities.
- Leverage existing initiatives, programming and events that align to Ontario Tech’s strategic priorities and showcase the impact of teaching and research at Ontario Tech.
- Identify opportunities to enhance the strategic role of the Alumni Association.
- Identify opportunities to support initiatives across campus through connections to alumni.
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Industry Partnership Opportunities
“Collaborate with the partnership office and work with alumni to forge strong industry connections.”
Actions:
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- Understand the Partnership Office's strategic goals for connecting with alumni and partner to achieve outcomes.
- Leverage the alumni network to create partnerships with industry.
- Build on the success of previous multi-stakeholder events that connect alumni, faculty, students and community partners to amplify impact and collaboration.
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Telling our Story
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Brand Impact and Amplification
"Work with Communications and Marketing to highlight the contributions of alumni and bolster the brand."
Actions:
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- Review and update the alumni engagement marketing and communication plan.
- Showcase and recognize alumni who make significant contributions in their fields and who embody ‘tech with a conscience.'
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Inspire university value of alumni-related communications.
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Elevate Alumni Engagement
“Increase the visibility and importance of alumni involvement throughout the university.”
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- Refine and execute an internal communications plan sharing alumni engagement strategies and actions, alumni data and highlighting the value of strong alumni relationships.
- Work closely with faculties and groups to ensure alumni news is widely shared.
- Heavily support programming and activities that utilize alumni data and achievements.
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Provide regular Strategic Plan progress reporting on targets and goals.
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